Historic Triplex in Central West End — Turnkey STR Investment

About This Property

This is JZ's own flagship. JZ Properties — the parent company behind JZ Vacation Rentals — fully renovated 4632-4700 McPherson, and the property has been JZ Owned & Managed ever since. The same team that rebuilt it has run it profitably for two years and stays on as manager after closing. A buyer is stepping into the workmanship and the track record JZ has already put on the line here.

This is a rare chance to own three income-producing units across two beautifully restored buildings in the heart of the Central West End — one of St. Louis's most walkable, most in-demand blocks.

The front building at 4632 McPherson is a century-old Victorian with the details that don't get built anymore: original crown moldings, hardwood floors, tall windows, and a classic St. Louis brick facade. It holds two units — a ground-floor studio and a 3-bedroom on the upper floors. Around back, a separate building at 4700 McPherson holds a 2-bedroom with its own private garage, a genuine rarity in this neighborhood where most properties fight for street parking.

All three units have run as professionally managed short-term rentals for two years with a proven operating history. Furnishings, active listings, and the guest track record all transfer with the sale, and JZ Vacation Rentals continues on as manager after closing — a new owner steps into a business that's already working, not a renovation project.

The location does a lot of the work here. Barnes Jewish Hospital and the WashU Medical Campus are five minutes away, Forest Park is a ten-minute walk, and the block sits inside a stretch of Central West End with 50-plus restaurants and the Cathedral Basilica nearby. The McPherson, a well-known wedding and event venue, sits on the same block — a steady source of overflow guest demand that doesn't show up in a typical rent roll.

An optional improvement package is available for buyers who want to push further — roughly $75K, structured as an escrow improvement allowance concept, that adds two more bedrooms and about 300 additional square feet to the front building. Projected upside is $20K–$40K a year in additional revenue, configuration-dependent, plus the added square footage and a building tuned to what guests are looking for in 2026. It's entirely optional — the property already performs without it — but the option is there for a buyer who wants the extra swing.

This is a real estate play first — a historic, well-located asset in a neighborhood that isn't building any more inventory like it. Full financial detail is available on request for serious buyers.